The process of creating this logo is the very reason that there are clear guidelines as to how many designs are submitted to a client and how many rounds of revisions are included before a client would need to pay an hourly rate for further adjustments. The client would be the first to admit this is also the textbook example of having too many chiefs at the pow wow. This project seemed to stretch on forever. It took over three months for this logo to be finalized due to the amount of revisions made and the lack of agreement between the decision makers. However, MakeMedia and the client maintained a solid relationship and continued to work well together until a decision was finally reached. Not only is The San Marino Club enamored with their new logo, but a great deal of their patrons have voiced their love of the new look as well.


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