Pinot’s Palette was in need of a 30 second commercial to air on television and in local movie theaters. MakeMedia collaborated with the client to obtain the written permission of all attendees of several classes at Pinot’s Palette to be filmed for the commercial. Having the opportunity to film actual customers gave the commercial authenticity in it’s message. After the final edit was approved by Pinot’s Palette, MakeMedia then worked directly with the cable stations and theaters to ensure the delivery of the proper video formats for airing. The client was overjoyed with the final result and stated that they felt it targeted and would appeal to their demographic perfectly.