It’s not often a designer gets complete and total control over a logo design, but this piece is the result of one of those times. MakeMedia was asked to create a logo for a non-profit organization that documents growth and change around and in the city of Detroit. The company envisions a better Detroit and inspires others to talk less about the city and do more in it. It’s from this philosophy that the tagline “Less Talk. More show” was born. Being that the company’s main focus is creating video content to broadcast the changes they document around the city, the tagline took sort of a double meaning. The client couldn’t have been happier with the logo and didn’t request a single revision.


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