This logo is the perfect example of doing whatever is necessary to make the client happy. This client originally wanted a logo that had an oriental flare. That idea was quickly squashed by other decision makers at the company and new directions were explored. MakeMedia was given creative freedom to pitch ideas and several designs were provided. Different elements were taken from various submissions and yet another new direction was taken. The main design displayed for this client is actually MakeMedia’s top pick, and the client’s final logo choice is actually the top right of the burgundy and gold designs. The client and designer don’t always agree on which design is thought to be the best. But, MakeMedia will always work tirelessly until the client gets what they want.


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