This logo is a fantastic example of how smooth a job can go when a client knows exactly what they want. The company this logo represents is a one that makes and retails hand-made goods. So, what was requested was simply that the company name be hand-drawn in a decorative lettering style. And, that’s exactly what was delivered. The logo was only sketched one time, then it was polished (not too much though- some imperfections were purposefully left in place) and made into a vector graphic in Adobe Illustrator. It fit perfectly with the aesthetic of the company and it’s goods.